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It is now free to show your ecommerce products in Google Shopping in the US, and this will roll out to the rest of the world end of the year. Great news for advertisers, but why are Google being so kind? Lets talk about the competition!
If you didn’t know already there is a new smart bidding strategy. There are many different ways to optimise a Google Adwords campaign including optimised for conversions.
Ever since I started with Google Adwords back in 2003 we have had the simple metric which measures your average position on a search page. Average Position (Ave. Pos.) has been a trusty friend able to explain to my clients exactly where they are on the page on average. Its simple and it works.