Website Migration Services
Our website migration service is structured to reduce the risks in managing a website migration and includes a 5-stage, 40-point checklist covering the key considerations in migrating a website.
When moving a website to a new CMS or switching domains, one of the biggest priorities should be preserving website traffic through a migration, especially for businesses that have previously invested in SEO.
However, with business owners and marketing managers likely focused on the creation of content and populating a website CMS, important considerations around website migrations are often left to web developers with little or no SEO experience, or in the worst-case, totally overlooked.
By following the correct process and planning a website migration ahead of time, it will often provide valuable insights into search engine optimisation issues with a current site and the opportunity to remedy the identified issues within a new website.
During a migration, important consideration should be given to URL structure, information architecture and internal linking. Further to this, the preservation of hard-earned external backlinks is key, and should be considered from both a content preservation perspective, and during the creation of the redirect map.
If you are unsure if your business would benefit from our website migration service, please feel free to Contact Us using the form below and we’ll be happy to discuss your requirements.